Blend-2015 International Typography Design Awards
Erudite and informed, past serve the present.
Inherit tradition, adapt to the times, look forward to the future.
In today’s society, the communication of typography design between countries around the world goes along with the development of media. The growing amount of information received by people accomplished the formation of the over-all situation that the typography design collision of different countries is more intense. How traditional typography design enhance advantage and avoid disadvantage under the influence of other countries’ typography design is a very important part for the development of typography design. How to inherit the advantages of the traditional typography design, combine with new methods, new techniques and the typography design
advantages of other countries to redesign has become the main purpose of this design contest. Chinese and English are the two most widely used typography in the world, this contest aims to the design of Chinese and English typography.
International Design Competition of Chinese
Re----- linking and inheriting
Produce----- developing and future
............based on contemporary times and serving as a link between past and future
Deriving from the development of China’s time-honored civilization, Chinese traditional culture is characteristic of the unique national style. It is the crystallization of the continuously improving wisdom of human beings, which has been handed down from age to age.
Chinese extensive and profound traditional culture,which owns a long history, has given birth to Chinese traditional artistic style in the history stretching for as long as five thousand years.
Chinese nation enjoys a long and rich historic and cultural heritage. With the development of times as well as economy, traditional elements have endowed Chinese designers with more ideas and inspiration in design industry. The use of traditional culture and traditional elements is no longer limited to the re-presenting of tradition. Instead, it is more like a process of inheriting as well as innovating traditional elements, which bear rich regional and national customs and hence easily drive the receiversclose mentally. In modern design, it is the designers’ mission to make use of this feature to combine modern design language and traditional culture substantially.